Nordic Business & Design Case Competition
The aim of this project is to carve out the multi-dynamic strategy of the Nordics’ top organizations in industries such as E-commerce, Food, Med-tech, Smart technology, Retail, IT, Health and startups.
With a deep understanding of the current product oﬀering, landscape and unique selling propositions – it is critical to solve the puzzle as to how these product will “ﬁt” the Asian market.
The critical puzzle comprises of understand the market opportunity and consumer dynamic in these markets and encapsulating this in an in-depth go-to-market strategy.
This strategy comprises of domains such as conducting a (a) SWOT analysis, (b) understanding the competitor dynamics, and recommending (c) the employer value proposition, the (d) brand and communications strategy, and the (e) collaboration plan.
How to build a strong corporate brand and brand reputation in Asia?